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Uncovering Hidden Costs: How to Choose the Right Cloud Provider for Your Business Applications and Platforms

Updated: Feb 14

Cloud Computing continuously postitions itself as an important component for companies aiming for growth, scalability, and efficiency in an increasingly digital world. The integration of cloud technology into business operations has transformed the way organizations manage their resources, allowing them to respond swiftly to market demands and optimize their workflows. With data privacy and security concerns, the decision to select a cloud provider is significant. It cannot only affect current operations, but also have profound implications for long-term strategies, financial outcomes, and overall business agility. With numerous providers on the market, each offering a variety of services and pricing models, how can a business discern which one is the best fit for its unique needs and objectives?


This article aims to inform you of the key factors to consider when assessing cloud providers, ensuring a comprehensive evaluation process. By focusing on critical criteria such as performance, which encompasses uptime guarantees and speed of service, businesses can gauge the reliability of a provider. Security is another critical concern, as organizations must protect sensitive data from breaches and ensure compliance with relevant regulations. As it relates to data privacy and various hybrid cloud environment architectures, understanding the necessary security protocols and certifications of a cloud provider is essential. Additionally, customer support plays a crucial role in the overall experience where responsive and knowledgeable support can make a significant difference in mitigation and resolution metrics to swiftly maintain operational continuity.


Carefully evaluating these factors, along with other considerations such as cost, scalability options, and integration capabilities, businesses can reveal hidden costs and effectively assess cloud providers, which will not only enhance operations but also align their daily operations with the strategic vision for the future.


Understanding Your Needs

The first step in selecting a cloud provider is to comprehend your own business requirements. Developing a Cloud Provider Assessment that evaluates risk and performance to support the associated use case will get you off to the right start. Assessing the current requirements of your use case, with known long-term and future scalability requirements will improve your ability to assess whether the CSP offerings are in alignment with your use case.


  • What specific applications do you plan to run in the cloud?

  • Is scalability a priority? If scalability is not a current priority, can we forecast what scalability looks like and associated requirements?

  • Or maybe you have particular compliance standards that must be met?


Thinking through these questions can help flesh out your goals and assist in providing fine details to better narrow down CSPs during the assessment phase. In addition, an assessment should help to examine in depth, performance metrics or information surrounding:


  • Performance and Reliability

  • Security Performance

  • Pricing Structure

  • Scalability and Flexibility

  • Customer Support

  • System Integrations

  • Industry Benchmarks


Let's take a moment to understand how each area will successfully contribute towards the ability to assess and select the right cloud provider during your CSP Assessment.


Performance and Reliability

When it comes to performance, a provider’s performance and reliability metrics remaining in alignment with what your organization plans to commit too, is critical to success. Look for organization that can provide you with service level agreements (SLAs) that guarantee performance metrics important to your organization. This indicates the provider’s commitment to reliability. In an earlier article, "Reliability Engineering: Service Level Quantifiers in Software and Technology", we touch on the concepts of SLIs and SLOs. It's important to understand how an organization internally holds themselves to SLA commitments.


This will help to better assess the resilience of internal human resource and physical infrastructure. It's important to understand how data center's are dispersed. Are they geographically diverse to reduce risks of downtime from natural disasters? If so, what are some recovery performance metrics? Can they handle spikes in traffic without significant slowdowns? Evaluating these factors ensures you choose a provider capable of meeting your performance needs.


Security Measures

Security is a critical aspect of cloud computing. With continuous advances in AI, there exists more innvoative and challenging solutions as it relates to data management and privacy. The provider must adhere to industry-standard security protocols to protect your sensitive data. Understanding governance structures as well as data geography, will ensure you assess whether they offer robust capabilities such as encryption methods for data both at rest and in transit.


Inquire about their compliance certifications as well. Whether you need HIPAA, GDPR, or PCI-DSS compliance, a credible provider should have the necessary certifications to prove compliance and instill confidence in security practices.

Close-up view of a server with LED indicators
A modern data server showing active LED lights

Pricing Structure

Cost considerations often play a pivotal role in vendor selection. Understand how the pricing model aligns with your business’s budgetary constraints. If you're looking to migrate from one cloud provider to another, assessing the pricing structure will ensure you reduce overhead by identifying hidden costs. Different cloud providers may offer a single or various pricing plans. Some might charge based on usage, while others have fixed pricing, segregated through pricing tiers.


Evaluate not only the base cost but also any additional expenses that might crop up, such as data egress fees or charges for exceeding storage limits. Price creep can occur by not assessing a providers "freemium" commitments. By understanding the full pricing structure, you can avoid any unwelcome surprises further down the line.


Scalability and Flexibility

In an industry where business needs can evolve swiftly, and challenges raised through rapid innovation, scalability is crucial. It is ideal for the selected cloud provider should be able to accommodate growth without significant capital expenditure. Research how easily you can scale your infrastructure.


  • Can you increase storage or computing power with just a few clicks?

  • Are there predefined tiers, or do they offer on-demand scaling?


The right provider will offer the flexibility to adapt as your business grows and understand the evolving innovations within the cloud space.


Customer Support

Reliable customer support is a critical feature when issues arise. It’s essential to ensure that your cloud provider offers robust support options, whether through 24/7 availability or dedicated account management, such as Technical Account Managers (TAMs). Many enterprise organizations will offer pricing packaging for key enterprise accounts or pricing tiers within the customer success organization.


Look into what support channels are available telephone, chat, or ticketing systems and if they provide adequate response times. Request customer support or customer success metrics is one way to gauge how robust an organizations support system is. In addition, the internal structure of an organization is key to how well internal pipelines that exist are. For example, a large organization can have various business units, but if extreme silos exist creating gaps in information and a culture which lacks unification and cohesion, the processes implemented will sound attractive, but when put to use you'll experience a number of failures.


Determining ways to assess how organizations support and knowledge share with support organizations is a key indicator to the level of support you will receive when your organization is in the middle of a chatastrophe.

High angle view of a modern cloud data center
Aerial view of a large data center facility with multiple servers

System Integrations

With rapid innovation and constant advances that occur within software and technology, it's important to assess how well the cloud provider integrates with your current systems and third-party software common within your domain. Check for compatibility and whether they offer APIs that allow for efficient data transfer or performance of the release cycle when new features and solutions are made publicly available.


The smoother the integration process, the less time and resources you'll spend on adapting to the new platform. Ensure that, not only the integration process is seamless, but the ability to seamlessly migrate to other options and solutions when required, is equally as important to prevent disruption to your operations. In instances where prevention is not the case, methods to mitigate issues are available to lessen the impact.


Industry Benchmarks

It’s essential to perform due diligence before making a choice. Understanding governing entities for specific domains, which report on industry standards, reliable metrics, and solutions to build upon is important. Organizations such as Gartner and other Technology Business Reviews will provide additional insights into the current trends, patterns, and developments necessary for the associated domain. The organizations will also provide online reviews and testimonials from other organizations to gauge their experiences.


Investigate the provider’s reputation in the industry is it known for innovation and service quality for specific types of tooling? Are they better suited for organizations tackling domain specific challenges? Checking third-party review sites or industry benchmarks can provide valuable insights to guide your decision.


Final Thoughts

Selecting the right cloud provider is a multi-step process that requires careful attention to the details specific to your organization and business use case. By assessing various factors such as performance, security measures, and customer support, businesses can make an informed choice that aligns with their short and long-term goals.


Ultimately, understanding your unique needs and conducting thorough research, in a unified and structured way, will lead you to uncover the right level of detail about cloud providers. Invest the time upfront to ensure that your chosen provider is not just a suitable option, but the best fit for your business's future. The right cloud provider will effectively empower your business, enabling it to thrive in an increasingly digital world.

 
 
 

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